Video is the future, and the future is here! It’s no secret that video has become a powerful medium tool for marketing and advertising. Diode Digital found that online video is a 600% more effective marketing tool than print and direct mail combined. To help you understand the power of video we collect and share some useful stats on video and users’ behavior.
Here They are:
- 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
- 6 out of 10 people would rather watch online videos than television. (Google)
- Mobile video consumption rises by 100% every year. (Insivia)
- By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
- A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
- YouTube is the second most popular website after Google. (Alexa)
- Users view more than 1 billion hours of video each day on YouTube. (YouTube)
- 59% of executives say they would rather watch a video than read text. (Wordstream)
- 75% of all video plays are on mobile devices. (eMarketer)
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
- 72% of customers would rather learn about a product or service by way of video. (HubSpot)
- People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
- 92% of users watching video on mobile will share it with others. (Wordstream)
- By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)
Social video statistics
Is no secret that video messaging across all channels has increased.
- Social media posts with video have 48% more views. (HubSpot)
- Over 1.9 billion people use YouTube. That’s about one-third of the internet. (YouTube)
- 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
- Facebook has over 8 billion video views per day. (TechCrunch)
- 75 million people visit Facebook’s video platform every day. (Adweek)
- Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
- Video promotions are now equally as popular as photo promotions on Facebook. (Socialbakers)
- Social video gets shared 1200% more than text and images combined. (Wordstream)
- Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)
- 81% of businesses prefer to use Facebook for their video marketing. (Buffer)
- Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
- A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
- Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
- Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
- Video increases organic search traffic on a website by 157%. (Conversion XL)
- 25% of companies publish videos every week. (Buffer)
- 85% of consumers want to see more video content from brands. (HubSpot)
- 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)
- 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
- 52% of marketers say video is the type of content with the best ROI. (HubSpot)
- Adding video to your emails can increase click rates by 300%. (HubSpot)
- On average, people spend 2.6x more time on pages with video than without. (Wistia)
- 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
- Video is expected to make up 82% of internet traffic by 2021. (Cisco)
- YouTube video kills it with over five billion views every day VideoNitch
Video marketing best practices
While video marketing is a proven powerful tool, there are few parameters you should keep in mind before launching your video campaigns.
- Videos under two minutes long get the most engagement. (Wistia)
- 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram)
- Google Chrome blocks autoplay ads as a way to make the 82% of consumers that hate autoplay stick around. (Marketing Land)
- 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
- 93% of marketers use video. (SingleGrain)
- 73% of B2B marketers say video positively impacts their ROI. (Tubular Insights)
We are here to guide you through your journey towards beautiful videos that inspire, educate and engage. Our customers hire us to create fantastic corporate videos to effectively explain and market their businesses- to generate leads, customers and increase brand awareness.
