Website
Now more than ever, the ability to attract, engage, and bring visitors back to your website is critical to the success of your company. If you are looking a creative way to get noticed and stand out from the competition, custom videos are a great option that provides many benefits to your website and company.
Social Media
Embedding videos into your social media is the most effective way to generate engagement. The biggest players are Facebook, Youtube, Twitter, Snapchat, and Instagram and for each of these platforms, there are different technical specifications your video must meet. Your content needs to be generated specifically for each platform
Email marketing
You can embed videos in emails, and this is a hot trend right now. According to a report published by Forrester, including video in an email leads to a 200-300% increase in click-through rate, and according to WordStream’s research marketers who use video grow revenue 49% faster than those who don’t.
But Why Videos?
If you are a social media manager or own a website, then you must invest in video marketing because it is powerful, inspire us and change consumers’ behavior.
Videos generate leads.
Convert your videos into lead generation machines. Create more sales-ready opportunities with all the tools you need to engage, qualify and convert your prospects. Turn viewers into customers. Accelerate the buyer’s journey and discover your most engaged leads.
A high-quality, informative video with a compelling call-to-action can lead a viewer to your website. Traffic from videos has been shown to be one of the most successful lead generation strategies.
Forget textual content. Forget images. If you want to generate leads and convert social followers into loyal buyers – the video is the answer. You can deliver any information quickly and simple to your target audience.
Videos Increase Search Engine Visibility
More than half of Google’s search results pages, include videos regardless of the search terms used — and consultancy reports claim that, when a search result includes a video thumbnail, it receives about twice as many clicks.
Videos Attract More Links Than Text
If you want to attract links to your website, you need a way to make your content more engaging to viewers — and adding corporate videos is the easiest way to do that. Top Marketers suggest that a post with video content is three times more likely to attract links than a post containing text alone.
Videos Increase User Engagement and brand awareness
If a visitor views a video on a website, he’ll spend about two minutes longer on that website than a visitor who only reads the text. What would you do with an extra two minutes to get your company’s message across?
That’s more than enough time to engage someone and present your brand’s message.
Using corporate videos to increase user engagement not only benefit the people who visit your website — it may actually bring more people to your website, as well. In 2015, Moz.com used data from over 200,000 websites and found a relationship with user engagement and search engine rankings. In other words, if people spend more time on your website and view more pages before leaving, you may see an increase in search engine rankings.
People Remember Videos
Videos are far more memorable than text. In 2017, the Online Publisher’s Association conducted a survey of Internet users and found that 80 percent of them could recall video advertisements they had seen in the last 30 days.
Marketing statistics show that of those people, more than half acted upon the advertisements in some way. Some people visited advertisers’ websites or searched for more information about them online, while others looked for the products in local stores. Of the people who recalled seeing video advertisements online, 16 percent ultimately purchased products. For text advertisements, a conversion rate of 16 percent is virtually unheard of — text ads typically have conversion rates under five percent.
